It’s not everyday that one of the biggest drinks brands launches a streetwear collection, but German giants Jägermeister are dropping a fresh new style line: BEST NIGHTS.
Supported by renowned New-York based stylist Bloody Ortis, alongside many creatives from the international streetwear scene, Jägermeister: BEST NIGHTS drops on January 31st with a limited collection. Jägermeister have integrated their brand into the designs, combining elements of urban streetstyle and facets of nightlife with their recognisable black & orange hues.
The exclusive twelve-piece unisex streetwear collection features camoflauge prints, graphic prints and miniature slogans like “ALWAYS ON” and “PERFECT PLAN”, with classic streetwear finds like hoodies, sweatpants, stripe-topped socks and the ribbed beanie. And on each product page of their online shop, they’ve some gas craic rhymes such as…
WHO’S RIDING SO LATE THROUGH NIGHT, SO WILD? IT’S YOU IN YOUR SWEATPANTS, COMPLETELY STYLED.
THE CHANCE THAT ONE OF THOSE [SOCKS] GETS LOST IN THE WASHING MACHINE IS 15% HIGHER.
Not only are the BEST NIGHTS pieces cool AF, but they each contain the location coordinates of Jägermeister headquarters in Wolfenbüttel, Germany – bringing the collection together as a unique and subtle nod to the brand.
What I also love about this new streetwear collection is its campaign; which brings four European fashion talents to the forefront. Fashion stylist and vlogger Lisa Anckarman from Sweden joins rapper and fashion fanatic Dalibor Stofan aka DALYB from Slovakia, as well as Germans Christopher Blumenthal whose blogger and sneaker expertise compliment and Alojz Abram aka Gramps, known as the “probably oldest streetwear talent on earth”!
What’s more…Jägermeister will give €1 per order to the cultural platform and streaming collective United We Stream that is committed to supporting club culture during this worldwide COVID-19 crisis. Bravo!
They also offer free shipping, and products are made from 100% organic cotton too.