When it comes to beauty and skin care, many men just opt for a quick wash of the face and a run-through with some hair gel. But today I want to encourage those gents to add a little more to their routine, for a lot more benefit – introducing HOUSE 99 by David Beckham.
The brand new grooming range, in partnership with L’Oréal, has been designed over two years and will feature 21 different products that merges the British barbershop culture and style with hair, skin, beard and tattoo creativity to build a new regime for every man’s next look.
The story behind the name of the brand also converges a duo of important components for the famous footballer: “HOUSE” reflects David Beckham’s goal to build an inclusive community of grooming aficionados, to share style tips and recommendations in order to conquer every look and to inspire new creations. While the number “99”, which Beckham also has tattooed on his hand, marks a momentous year in both his personal life and career – he married Victoria of the Spice Girls, his eldest son was born, and his football team Manchester United won the treble of trophies (the Premier League, FA Cup and UEFA Champions League).
I’m so excited to finally share HOUSE 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look.
I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house. –David Beckham
Many celebrities enter the world of beauty and release their range of products for fans and the world to see, but Beckham has played an active role in every element of developing this brand. With dedicated involvement from the beginning, he has attended everything from testing in the L’Oréal labs to picking product names and fragrances as well as logo designs. In addition to shaping every detail of the new range, Beckham also personally handpicked some of the best names in the grooming game to collaborate with his brand, one of whom is master barber Fabio Marquez from Figaro Barbershop in Lisbon, Portugal.
L’Oréal is renowned for their men’s grooming and skincare range, and with HOUSE 99 you can expect all the goodness of the former with a fresh and modern twist of the latter, making the brand an ideal collection for any modern man.
From your daily essentials that includes the Bold Statement Face Moisturiser there is also the unique Broad Defense Tattoo Body Moisturiser to ensure your artwork stays in tip-top shape. For the gentlemen whose facial hair is très important, look to the Softer Touch Beard Oil and Get Groomed Purifying Beard Scrub, and for your gruaig opt for the Smooth Back Shaping Pomade. And these are only a few of the products, as the complete HOUSE 99 collection offers 21 dynamic hair, skin, beard and body products to deliver holistic and diverse grooming solutions for every male skin and hair types.
The entire range has been created, tested and approved by Beckham, with the aim to mirror his own style rituals and deliver grooming excellence for all. HOUSE 99 is the new global brand with the ambition to demystify men’s grooming needs and encourage self-expression and style experimentation.
The full HOUSE 99 range will be released on March 1st, exclusively available at Harvey Nichols Dundrum and online at thehouse99.co.uk